Developing a strategic giving plan for your business
- How do you ensure your values are reflected in your philanthropy and that your employees are aligned in dealing with your chosen causes?
- How do you instill a culture of proactive commitment to your cause and the community on an ongoing basis?
- What are the consequences of a directionless effort?
Giving effectively—and sustainably—requires that you make a plan and then stick to it with informed choices. There is no right or wrong here. What is important is what matters to you and the people in your branch. However, your vision for strategic giving is more likely to succeed if you have a defined process in place, starting with a strategic direction or mission statement and some specific objectives that govern both your giving and action plans coming out of your donation.
Setting a strategic direction for business giving involves an internal review of your values and personal experience and a focus on the causes you as a company care about. In doing your research, it is important that you identify and involve your key stakeholders. And, as with any other formal planning, you should document the first part of your strategic plan.
Contact us to learn more about developing a strategic plan for your business.